Digital Marketing Manager
Liverpool or Manchester (Hybrid Working Available)
Full-time | 35 hours per week
Permanent

We are seeking an experienced and commercially minded Digital Marketing Manager to lead and optimise day-to-day digital marketing activity across multiple channels. This is an exciting opportunity for a strategic and hands-on marketer to drive engagement, improve digital performance, and support wider business growth initiatives within a collaborative and forward-thinking environment.

The Opportunity

As Digital Marketing Manager, you will take ownership of digital marketing delivery, ensuring a consistent and high-performing presence across email, social media, content, and web channels. You’ll play a key role in improving automation, developing insight-led evergreen content strategies, and supporting customer acquisition initiatives.
Working closely with marketing, communications, and business development teams, you will also manage and support a Social Media Executive to ensure objectives and performance targets are achieved.

Key Responsibilities

• Lead day-to-day digital marketing activity across multiple channels
• Build and optimise email templates and automated campaigns
• Improve preference-led automated newsletter journeys
• Collaborate with content and web teams to develop SEO-informed evergreen content
• Support delivery of wider marketing and business development priorities
• Monitor and analyse campaign performance using GA4 and other reporting tools
• Ensure all digital activity complies with GDPR and accessibility standards
• Contribute to engaging multimedia content creation including video and audio
• Drive consistency in brand messaging across all digital platforms
• Line manage and support the Social Media Executive

What We’re Looking For

Essential Skills & Experience

• Proven experience managing multi-channel digital marketing campaigns
• Strong understanding of SEO, social media, email marketing, and content strategy
• Hands-on experience with marketing automation platforms and CRM systems
• Strong analytical skills with experience using GA4 and Google Search Console
• Knowledge of consent-based marketing and data privacy regulations
• Experience creating and optimising automated email workflows
• Excellent stakeholder management and communication skills
• Ability to manage multiple priorities in a fast-paced environment
• Previous line management experience

Desirable

• CIM, IDM, or other relevant marketing qualifications
• Experience in customer acquisition and digital lead generation strategies

What’s On Offer

• Hybrid and flexible working opportunities
• Competitive annual leave entitlement
• Annual bonus scheme
• Private medical insurance options
• Fitness allowance
• Enhanced family leave policies
• Mental health and wellbeing support
• Pension and savings schemes
• Ongoing professional development and training
• Additional wellbeing and lifestyle benefits

Apply Now

If you are a results-driven digital marketer looking for your next challenge in a collaborative and people-focused environment, we’d love to hear from you. Even if you don’t meet every requirement, applications are encouraged from candidates who can demonstrate transferable skills and potential